Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.
But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
Who are Your Target Market’s Influencers?
Quick – who is your target market? Can you clearly and specifically tell someone not in your industry who your target market is? Good! Now who are your target market’s influencers? Influencers are the ones who help shape opinion and who make recommendations on products and ideas for your target market. They are the people…
Branding Can Be Easy
We often get caught up in the complexities of branding—ensuring every message is carefully crafted, guarding our brand’s image, and trying to control every detail of how we present ourselves to the world. In those moments of intense focus and effort, it’s essential to take a deep breath, relax, and remember to “go with the…
Branding Foundations
Every brand needs to be built on a solid foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not vary. The first foundational block of your brand is your vision for your company. Why does your company exist? Where are you going? What are the altruistic reasons…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
Your Customers Should be Able to Count on You
I recently found a great little store that provides excellent, thorough, and knowledgeable customer service. I was so excited about the service I received from this store that I told a friend about it. I even offered to go with her to the store to help her. Unfortunately, when I went there with her, there…
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should take into account the internal and external factors in your marketing environment that will be affecting you in the upcoming year. In my previous post, How Effective is Your Marketing Plan? I asked you the following you the following question: “Did your…
Following Through: How to Keep Your Marketing Plan Alive and Achieve Success
For the last several posts, I’ve been expanding on each of the questions I posed in my original post, “How Effective is Your Marketing Plan?” Today, let’s dive deeper into the crucial question of execution: Did you follow through on the strategies you laid out in your plan to reach your target demographic? (Did you…
Choosing Products for Your Target Audience
Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was: Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well and good, but if you can’t identify what product would fill a need in their…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
How Effective is Your Marketing Plan?
It’s officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is helpful to consider how effective last…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. No audience is more important to have completely understand and believe your brand position. The reason should be apparent: if your staff doesn’t believe in your brand position, they cannot support it. Therefore, you must spend enough time visiting…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…