Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.
But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with your plan. Consistent branding is hard because it’s so much easier, and often faster, to get things done and check things off your list. We’ve…
Branding with Actions – Not Words
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about creating a consistent customer experience, and the best way to accomplish this is through actions. We all know that we believe in a person’s actions…
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how consumers interact with brands and the need for businesses—small businesses—to maximize the impact of their limited marketing budgets. If you’re a small business owner, understanding…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, and Foursquare check-ins and are on Linkedin. If your business isn’t on them, you’re…
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I’d take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan. Naturally, your strategic marketing plan should contain your best guess on how you will advance your brand and product positions throughout the upcoming year: where…
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to…
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to offer your customers a discount card for their product? (talk about buzz…
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, bold, friendly, kind, or in your face?…
Branding with Window Clings
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location and, precisely, their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. In some zones, City…
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I’ve heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your brand position. As…
Considerations for Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
Consistent Branding at Different Locations
If you’ve got more than one location, keeping your brand consistent is at least three times as hard. “If I have two locations, shouldn’t it just be two times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually means you have to split your time between the…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because it’s easy to spend a lot of money on updating your brand image in good times. But having cash ready to pay isn’t a…
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blowout sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Are you a crazy sports fan? The…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It’s a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while keeping your brand front and center. With so much on your plate, it’s not surprising that consistently representing your brand values and identity can be…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!