Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
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But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
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3 Questions to Ask for Marketing Success
Internal politics are often the bane of any Marketing Manager’s existence. There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy. It attacks the marketing framework from…
How to Create an Annual Strategic Marketing Plan
As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most important steps you can take is to develop a comprehensive strategic marketing plan that will guide your efforts to attract and retain customers. If you’ve…
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There’s no two ways about it, data has, and will have profound implications on all manner of products we’re marketing in 2020. Peter H. Diamandis and Steven Kotler…
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar
Marketing is equal parts science and art. It’s about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no question about the very, very best marketing tool you can’t afford to live without is…a…
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…
5 Marketing Lessons Derived from KONY 2012
I’m sure you’re going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes its money, it’s a fascinating, ongoing, lesson in the way that social media allows average individuals to flex their political…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
Marketing the Evolutionaries Way
There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
The Secret to a Great Brand is Just One Thing
Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline…
Imagine – A World Without Light
You might notice that the Paradux Media Group site has gone dark today, January 18, 2012. We’re joining thousands of concerned businesses and individuals nationwide to protest the “Stop Online Piracy Act” (SOPA) that was introduced into the House of Representatives on October 26, 2011 as bill HR 3261 and “Preventing Real Online Threats to…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what…