Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

Annual Strategic Marketing Plan Template

Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —…

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Why You Need a Brand Narrative

For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…

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Data Implications for Marketing in 2020

As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There’s no two ways about it, data has, and will have profound implications on all manner of products we’re marketing in 2020. Peter H. Diamandis and Steven Kotler…

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Trends for Marketing in 2020

It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…

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Brand Smart with These 6 Factors

Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…

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What is a Brand?

What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…

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4 Critical Components to Successful Brand Management

Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…

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The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar

Marketing is equal parts science and art. It’s about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no question about the very, very best marketing tool you can’t afford to live without is…a…

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The 3 Essential Elements to Creating a Memorable Brand

Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…

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5 Marketing Lessons Derived from KONY 2012

I’m sure you’re going to get sick of seeing this  KONY 2012 video everywhere in the next few months, I hope. And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes its money, it’s a fascinating, ongoing, lesson in the way that social media allows average individuals to flex their political…

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Your Advertising Dollars Should Be One Coordinated Marketing Effort

During the course of everyday business, it’s easy to get caught up in buying an advertising ad here, and making a donation there, and appearing in the same publication your competitor does. But all of it tends to happen as isolated incidents and not part of an integrated, coordinated strategy. This is a costly reality…

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Marketing the Evolutionaries Way

There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better…

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Your Brand is About Emotion

I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like.  In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…

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The Secret to a Great Brand is Just One Thing

Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline…

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Imagine – A World Without Light

You might notice that the Paradux Media Group site has gone dark today, January 18, 2012. We’re joining thousands of concerned businesses and individuals nationwide to protest the  “Stop Online Piracy Act” (SOPA) that was introduced into the House of Representatives on October 26, 2011 as bill HR 3261 and “Preventing Real Online Threats to…

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B2B Branding Implications

Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…

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Top 10 Finding Brand Blog Posts in 2011

I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.

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Creating a Brand in a Tough Economic Environment

I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…

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Online Retailer Ups the Stakes for Local Shops (sort of)

Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what…

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The Real Purpose for Press Releases

OK, I’m going to let you in on a little secret… Press Releases aren’t just for inviting the press to press conferences anymore. In today’s online and mile-a-minute world, press releases often substitute for journalist research and article crafting. It is not at all uncommon for a press release to form the basis of the…

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