Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

Two Big Shop Local Events Set for November

It’s quite nearly November, and if you haven’t been paying attention, we’re about to see two big LOCAL business movements culminate in the same month. The first is Bank Transfer Day, it’s occurring on November 5. The premise is simple, if you bank at a “big bank,” close your account there and open an account…

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Do You Have a Dream?

I saw this quote this morning: “We’ve got to have a dream if we are going to make a dream come true.”                               ~Denis Waitley And I was reminded, again, of the importance of planning. Sometimes we focus so hard on…

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How Bold is Your Business?

Perseverance and forward thinking are often the only thing that will differentiate you from your marketing competition. Occasionally the marketplace presents you with opportunities that you couldn’t pay to have created. The key is, however, that you need to be watching the landscape, you have to be ready to act, and you have to be…

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Brand Book Rules (or brand dos and don’ts)

An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…

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Preserving Your Company’s Goodwill

There’s more to the Brand Book Tutorial Series, but this week, a diversion… We belong to a CSA (Community Supported Agriculture), which delivers us a box of fruits and vegetables every week. We’ve been quite busy the last few weeks and haven’t done as good a job as we should have keeping up with it.…

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Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…

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Articulate the Brand Personality for the Brand Book

Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…

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What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines

A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. Creating a solid brand…

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Identify Your Brand Essence

Once you’ve identified your brand and brand book keywords, it’s essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you’ll recall that we settled on the following keywords: imagination, friend, joy, clean, charity, children, Dream, chubby, Bathtime, and squeeze. To explore the relationship…

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Identify Your Brand Position by Using Brand Keywords

With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your Brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the history…

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Brand History: Start at the Beginning of the Brand Book

As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. As…

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The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called “Does Your Brand Have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s evident that there is a significant need for a brand guidelines template. The…

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Do You Enjoy Working on Your Website?

Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for…

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Finding Brand on Paradux Media Group!

It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.” The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the…

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What’s Your Email Address Saying About Your Brand?

Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your…

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Your Competition Makes You Better

Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical…

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The American Dream Can be Your Brand

A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but…

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What’s Your Competitive Landscape?

Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you…

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Strategies for Handling Bad Press

Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you’re the brand with the most top-of-mind awareness in your marketplace. Sometimes, it’s because the other brand is…

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Cause Marketing for Brands

How many times has a news story broken that reveals a profound injustice? Too often I’d argue. If you’re not an Auburn fan (or you don’t know one) you may not have heard about the poisoning of the trees at Toomer’s Corner by someone claiming to be an Alabama Fan. These trees were more than a…

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