Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.
But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
Cause Marketing for Brands: Harnessing Social Media for Good
How often have you seen a news story revealing a profound injustice? Too often, I’d argue. One such event occurred when an individual claiming to be an Alabama fan poisoned century-old oak trees at Toomer’s Corner, a beloved symbol of Auburn University and its community. This malicious act could have sparked outrage, but instead, it…
Building Trust and Brand Recognition with a Strong Logo
Your logo is the cornerstone of your brand’s visual identity and plays a crucial role in building brand trust and recognition. It’s more than just a graphic design—your logo represents your company’s personality, values, and professionalism. A well-crafted logo communicates the subtext of your brand, offering a visual summary in one neat package. As Ada…
Branding Lessons from Trees: Embracing Branding Evolution
Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to thrive. Their roots deepen while their ideals stretch upward, reaching for new and bold goals—just like trees spreading their branches toward the sunlight. The Nature…
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads and permeates the entire cup, a well-crafted brand strategy should gradually infuse every corner of your business, creating a consistent and powerful identity. Introducing Your…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
Is Your Brand Listening? The Key to Improving Brand Communication
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in and respond to criticism, but by fully understanding the feedback, brands can make meaningful changes that resonate with customers. Listening allows you to meet customer…
Baking with Brand in Mind: Building a Unique Brand
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious and soul-satisfying. Whether it’s a simple recipe like French bread that only requires four ingredients or a complex one like tiramisu, each dish requires the…
3 Essential Components for a Non-Profit Branding Strategy
Soliciting donations is challenging for any non-profit, but it’s often even more complicated when the organization hasn’t laid the proper foundation for its brand image. Many organizations miss out on potential donations without a clear non-profit branding strategy. While non-profits need to develop their brand just as much as any business, three critical components should not…
The Power of Targeted Marketing Strategies
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you’d have the opportunity to think creatively about how to reach them with tailored marketing messages. Knowing your audience’s interests allows you to find more precise…
Your Brand is Art: Understanding Branding as an Art Form
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, “Social media explained by a 9-year-old in one sentence”. In it, he shared a quote from a 9-year-old named Elyssa, which said: “When I make my art about a flower, it is…
Managing Social Media Profiles: Why Less is More
We’re almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic, one-of-a-kind you. Several social networks enforce this idea by limiting users to just one account or profile. Many platforms have strict policies against multiple profiles,…
5 Businesses that Should NOT be on Social Media
Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But the truth is that some companies shouldn’t invest time in social media. You might be off the hook if your business falls into one of…
Differentiating Your Brand from Competitors: How to Stand Out and Succeed
No matter what industry you’re in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don’t. As a business owner, you know exactly how your company stacks up against the competition. You know where you excel and where they might have an…
Starbucks Without Limitations: A Bold Brand Evolution Strategy
By now, you’ve probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It’s a bold move that few companies have the brand equity to pull off. However, given Starbucks’s significant market share and global presence, they are positioned better than most…
Protecting Your Brand Image: The Role of Publicist and Bodyguard
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break, never retreats to the dressing room, and never blends into the audience. Your brand is constantly displayed under the spotlight and needs the same care…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every…
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences
You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won’t forget? In these moments, your brand takes flight and transforms from being expected into something memorable. Designing Memorable Moments Instead of waiting for inspiration to strike, why not…
Marketing Features vs Benefits: Why Should Your Customers Care?
Is your business volume not entirely where you’d like it to be? Are you thinking of launching an advertising campaign to drive traffic to your business? That’s a great idea! But before you dive in, it’s essential to stop and consider one crucial question: Why should the consumer care? Why Consumers Buy: Features vs Benefits…
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don’t have a marketing agency, now might be the time to start looking for one. If you already have one, you might be considering a change. Or, if you’re satisfied with your current agency, consider this article “food for thought”…
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it’s the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media, mobile marketing, and online reputation management were emerging concepts, far from the essential focal points they are today. The evolution of marketing has been driven…